Author: "Paul Feldwick

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Research papers

Brand research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Paul Feldwick

Research papers

Do we really need brand equity?

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Paul Feldwick

Research papers

Reports of the death of brands have been greatly exaggerated

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Paul Feldwick

Research papers

The longer and broader effects of advertising

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Authors: Paul Feldwick, Chris Baker