Author: "Paul Feldwick

ANA has found 4 results for you, in 8 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Brand research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Paul Feldwick

Research papers

Do we really need brand equity?

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Paul Feldwick

Research papers

Reports of the death of brands have been greatly exaggerated

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Paul Feldwick

Research papers

The longer and broader effects of advertising

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Authors: Paul Feldwick, Chris Baker