Author: "Paul Howard Berent

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Research papers

International research is different

Catalogue: Seminar 1976: International Market Research
Date: April 1, 1976
Author: Paul Howard Berent

Research papers

Consumer versus pharmaceutical research

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Author: Paul Howard Berent

Research papers

Comparability

Catalogue: Seminar 1971: Multi-Country Research
Date: June 15, 1971
Author: Paul Howard Berent

Research papers

Company image research as a basis for umbrella advertising

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: Paul Howard Berent

Research papers

What is the market researcher doing in an advertising agency?

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

Red herrings in advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

Misunderstandings between advertising research men and creative men

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent

Research papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: April 1, 1965
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

Research papers

Interviewer recruitment and training

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Paul Howard Berent