Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.
Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.
Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.
This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what concerns and inspires young market researchers. Motivated by Preriit's critically acclaimed 2011 ESOMAR paper, they will dive deep into the minds of young researchers from various parts of the world to uncover problems and suggest solutions to attract not only the best talent to the industry, but more importantly to retain the inspired.