Author: "R. Scott Evans

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Research papers

Why social commerce engines will power next-gen market research

Catalogue: Congress 2012: Accelerating Excellence
Company: Bazaarvoice
Date: September 13, 2012
Authors: R. Scott Evans, Erin Defossé

Research papers

Hunting B2B technology innovations

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Date: September 19, 2004
Authors: R. Scott Evans, Anne P. Bartlett

Research papers

Checking those qualitative pricing inferences

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Date: September 14, 2003
Authors: Aaron Lee, David Dickinson, R. Scott Evans

Research papers

Ford's multicultural strategy

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: R. Scott Evans, Pat Richards