Author: "Rachel Mueller-Lust

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Research papers

DVR impact is not 30-second shattering

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 23, 2005
Authors: Rachel Mueller-Lust, Artie Bulgrin

Research papers

Product integration: The gold behind the American Music Awards

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Company: OMD Group
Date: June 21, 2005
Authors: Beth Uyenco, Rachel Mueller-Lust

Research papers

The beauty of enhanced TV

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: David Ernst, Rachel Mueller-Lust

Research papers

Measuring a difficult group

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Rachel Mueller Lust

Research papers

The toughest challenge

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Author: Rachel Mueller-Lust

Research papers

Methodological research update

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Company: Nielsen
Date: June 15, 1996
Authors: Barry Cook, Rachel Mueller-Lust

Research papers

Measuring a difficult group

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Nielsen
Date: May 1, 1994
Author: Rachel Mueller-Lust