ABC Television and ESPN conducted research to understand the impact of DVR technology on TV viewing behavior. The research suggests that interest in DVR is mainly driven by the importance of TV rather than by age or technology savvy, although installation difficulties and cost limit DVR acceptance. Even though DVR enables fast forwarding through advertisements, commercial avoidance is not the main impetus for using a DVR. DVR technology builds greater program involvement and loyalty and therefore viewer attentiveness. This study concludes that good, relevant programming and branding will be even more powerful in a DVR environment when viewers have control over their exposure.
In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of childrenâs and teensâ television viewing. Eighteen child and teen specialists were hired and trained to work with people meter homes with children and teens from the initial installation of the metering equipment throughout the two year tenure in the panel. These specialists we call people meter representatives. They have backgrounds in teaching, social work, counselling and coaching and therefore have the background and skills to build strong rapport with children and teens.
This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families with children about their viewing both at home and away from home. In addition, viewing was collected directly from the out-of-home child-care providers for those same families in order to provide a validation for the out-of-home viewing ported by the children. The paper explores the extent to which children view TV in out-of-home locations that are not residences.
The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the development of the enhanced recruiting procedures, including data collected from interviews with homes as they exit the national people meter sample each month. With data from over 1900 telephone interviews, the analysis explores the respondentsâ perspective of their experiences in the Nielsen panel, including reasons for cooperation.
In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of children's and teens' television viewing. Eighteen child and teen specialists were hired and trained to work with people meter homes with children and teens from the initial installation of the metering equipment throughout the two year tenure in the panel. These specialists we call people meter representatives. They have backgrounds in teaching, social work, counselling and coaching and therefore have the background and skills to build strong rapport with children and teens.