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Videos

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014

Videos

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth
Author: Ivan Casas
June 15, 2014

Videos

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014

Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014

Videos

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 6th edition of the QUEST Awards.

Catalogue: Congress 2014: What Inspires?
Author: Chris Fanning
June 15, 2014

Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014

Videos

Early inspirations

Keynote speaker: Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland.

Catalogue: Congress 2014: What Inspires?
Author: Jordon Casey
June 15, 2014

Videos

Why B2B/Industrial is different and what to do about it

Your gut is wrong more often than you think. B2B/Industrial is very different than B2C, but you ignore the voice of the market at your peril. In fact, if you are separated from your end user customers by distributors and channel partners, you may be...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Mark Towery
Company: Geo Strategy Partners
June 15, 2014

Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014