Author: "Robert D. Hisrich

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Research papers

The marketing concept in Hungarian enterpises

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich

Research papers

Using research in evaluating joint venture activity

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross

Research papers

Taking the long view in new product introduction

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich