Author: "Roberta M. McConochie

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Research papers

Progress towards media mix accountability

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: Nielsen, OMD Group
Date: June 23, 2005
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider

Research papers

Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Date: June 17, 2004
Authors: Roberta M. McConochie, Beth Uyenco, Kevin Killion

Research papers

Progress toward passive measurement of print

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Roberta M. McConochie, Jane Bailey

Research papers

Real cross media intelligence for real cross media planning

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Companies: Nielsen, OMD Group
Date: June 18, 2003
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

21st century measurement of 21st century media

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Company: Nielsen
Date: June 16, 2003
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett

Research papers

Sex, drugs and rock 'n roll

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Company: Nielsen
Date: June 14, 2002
Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree

Research papers

Trash and treasures of duplication

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Companies: Nielsen, OMD Group
Date: June 9, 2002
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

The radio-tv media mix

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Craig T. Gugel, Roberta M. McConochie

Research papers

Predicting consumers' acceptance of new video technologies

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Research papers

Data base synergies

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Company: Nielsen
Date: June 15, 1996
Authors: Roberta M. McConochie, Tom White

Research papers

The seductiveness and reality of new technologies for the next generation of electronic media

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Nielsen
Date: May 1, 1994
Authors: Ronald S. Kolessar, Roberta M. McConochie

Research papers

Motivating the active-meter panelist

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: Roberta M. McConochie, James D. Peacock