Q&A Session, Social change today.
Q&A Session, Forget me not - Traditional & new methods to answer modern questions.
Q&A Session, Change Leadership.
Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.
What did you last read on Twitter? The latest news event? The score from yesterday's football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction.
Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the way we use language? Can we better understand communication on Twitter in order to help people use the platform for effectively? We set out to explore Twitter's relationship with language to break down the barriers to communicating on the platform; a key challenge for our users. In this presentation we describe how we designed semiotic research to uncover insight in big data sets, how we used big data to streamline the qualitative process, and how we paired the two to provide actionable insights for teams across our organisation.