Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the value exchange between respondent and researcher as mobile research pushes the boundaries of privacy. What must we give our respondents in order for them to give to us? We will learn the best way to incentivise respondents to stay engaged with a week-long diary, submit photos and answer our questions using video and voice-to-text. Can we engage our respondents with items outside the research process that might induce greater stickiness with the given task?
Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell study that evaluates attentiveness and data quality on mobile devices. Data gathered will be used for improving the strategic value of in-the-moment research.