Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This study listens to respondents in Australia, Canada, China and USA, finding out what participants really think about panels and MROCs. The authors compare this data with more established options, outlining implications for research design and data quality.
This paper outlines methodologies for researching outbound telemarketing (OTM) effectiveness. It aims to help telecommunication organisations better understand OTM non-success and therefore optimize the efficacy of this important competitive channel.