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Videos
Building a standards-of-living system for marketers
Standards-of-living (SOL) classifications are a key building block to marketing strategies. They inform every step in the brand-building framework.Historically marketers used socioeconomic variables to define these segments. However, this approach...
Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Driss Farissi, Othman El Ouazzani
Company: KANTAR TNS Malaysia
June 15, 2015
Videos
Straight from the client
What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?
Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015
Webinars
ESOMAR global industry overview
The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...
Catalogue: Webinars 2015
Authors: Jackie Lorch, Melanie Courtright
June 15, 2015
Videos
Rewarding the retail customer while generating extra revenue
The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...
Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
June 15, 2015
Webinars
What market researchers can learn from other creative industries
If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...
Catalogue: Webinars 2015
Authors: Jon Puleston, Melissa Moxley
Company: Kantar
June 15, 2015
Videos
What you should know about online samples
After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Reg Baker
June 15, 2015
Videos
Turning shopper insights into company-wide memes
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...
Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015
Videos
