Author: "Sungmi Chung

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Research papers

Can continuous relationship marketing work in emerging markets?

Catalogue: Asia Pacific 2002
Company: McKinsey & Company
Date: December 1, 2002
Authors: Mike Sherman, Sungmi Chung

Research papers

Can CRM work in emerging markets?

Catalogue: Latin America 2002
Company: McKinsey & Company
Date: May 12, 2002
Authors: Mike Sherman, Sungmi Chung

Research papers

Can CRM work in emerging markets?

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: McKinsey & Company
Date: March 17, 2002
Authors: Sungmi Chung, Mike Sherman