Author: "Susan P. Douglas

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Research papers

Successes of Western products in the Japanese market

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Susan P. Douglas

Research papers

Protocol analysis

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Date: November 1, 1977
Authors: Jean-François Boss, Susan P. Douglas

Research papers

What's fashion all about, and does it really matter anyhow?

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Author: Susan P. Douglas

Research papers

Teaching consumer behaviour in Europe

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Authors: Susan P. Douglas, Bernard Dubois

Research papers

Concluding remarks

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Susan P. Douglas

Research papers

Improving the quality and efficiency of life-style research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Susan P. Douglas

Research papers

Profiling customers based on product purchasing characteristics

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: September 1, 1973
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard

Research papers

Selection of global target markets

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas