INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface between them as similar as possible, thereby reducing the time it takes to learn to use the system. INF*ACT Workstation also reduces the time spent locating and formatting data.
Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and analysis possibilities based on main- frame technology. Continued changes in technology and the advent of the personal computer, plus changes in data availability at a broadening user base have led Nielsen to develop a PC version of the system. PC Inf*Act is a powerful marketing tool that has been devised by marketing people and can be used on IBM PC or compatibles. It brings marketing analysis to the desk top.
The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.