Resources Library by ANA

Two practical market research tools for assessing the value of television advertising

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Company: Nielsen

Date: June 15, 1992

Authors: Steve Coffey, Valentine Appel, Timothy Joyce

Models of the advertising process

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Date: June 15, 1991

Author: Timothy Joyce

The potential for multi-country media research

Catalogue: Seminar 1990: The Quality Of Media Information

Date: June 15, 1990

Author: Timothy Joyce

What do we know about how advertising works?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Date: June 15, 1980

Author: Timothy Joyce

Effective media selection

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 1, 1978

Author: Timothy Joyce

Advertising and purchasing

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 1, 1978

Author: Timothy Joyce

Further thoughts on advertising research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Date: June 15, 1971

Author: Timothy Joyce

The new housewife

Catalogue: ESOMAR/WAPOR Congress 1967

Date: August 1, 1967

Author: Timothy Joyce

What do we know about how advertising works?

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Date: June 15, 1967

Author: Timothy Joyce

Setting targets in advertising research

Catalogue: ESOMAR Congress 1964

Date: June 15, 1964

Author: Timothy Joyce

An approach to measuring advertising effectiveness

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Date: June 15, 1961

Authors: John Downham, Timothy Joyce