Author: "Tomás Drtina

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Research papers

Insights into the purchase decision process of low income customers in Central and Eastern Europe

Catalogue: ESOMAR Retailing Industry Conference 2005
Companies: Unilever, GfK
Date: April 19, 2005
Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina

Research papers

Local retailers counter multinationals

Catalogue: Seminar 1997: The Changing Retail Scene
Date: June 15, 1997
Authors: Tomás Drtina, Evzen Pospisil

Research papers

Producer has changed. Consumer has changed. What about the distributor?

Catalogue: CEE Conference 1995: Towards A Market Economy
Date: April 1, 1995
Author: Tomás Drtina