Resources Library by ANA

Cutting the insight loss

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...

Catalogue: Qualitative 2006

Authors: Sandrine McClure, Mark Whiting

Company: Reperes

October 8, 2006

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

Web mining

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible.The paper investigates the types of information available on one of the most popular hotel...

Catalogue: Leisure 2006

Authors: Tom Anderson, Jesse Chen

October 8, 2006

Building online multi-cultural opinion communities

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

Catalogue: Panel Research 2006

Authors: Claudia Feler, Adriana Rocha

Company: eCGlobal Solutions

October 8, 2006

Converging technology, diverging lives

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and available can come at high price.Based on...

Catalogue: Telecom 2006

Authors: Erik Kruse, Mikael Bjorling, Fredrik Ohrfelt

October 8, 2006

Death of depth?

This paper provocatively questions the 'depth ethos' so often determining today's qualitative research. The psychological primacy in qualitative research can be a barrier to generating inspiring and valuable insights by disregarding consumer reality...

Catalogue: Qualitative 2006

Authors: Oliver Schieleit, Ayobamidele Gnädig

Company: Happy Thinking People

October 8, 2006

Response rates

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.Not only is a pragmatic approach to response rates the cornerstone of successful...

Catalogue: Panel Research 2006

Author: Andrei Postoaca

Company: Ipsos MRBI

October 8, 2006

Socio-semiotics

Consumer culture is a complex phenomenon of visual representations and the politics of visibility. Products have become markers of social distinction and form a distinctive part of people's lives. Brands are partners in achieving social goals...

Catalogue: Qualitative 2006

Author: Inka Crosswaite

Company: Added Value

October 8, 2006

Benefits and challenges of multi-sourcing

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.The paper discusses the results of a comparison study of nine US sample...

Catalogue: Panel Research 2006

Author: Olivier de Gaudemar

October 8, 2006