Author: "Wil Wurtz

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Research papers

Managing marketing information

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Wil Wurtz

Research papers

Individualisation and the need for marketing information management

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Date: June 15, 1991
Author: Wil Wurtz