Author: "Wilfried Wenzel

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Research papers

The quality of magazine and tv exposures

Catalogue: Seminar 1980: Media Measurement And Media Choice
Date: June 15, 1980
Authors: Rolf Speetzen, Wilfried Wenzel

Research papers

Market mechanics 2 (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Wilfried Wenzel, Heino Stöwsand

Research papers

Market mechanics 2

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Wilfried Wenzel, Heino Stöwsand

Research papers

Criteria of decision on media-mix

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 15, 1970
Authors: Rolf Speetzen, Wilfried Wenzel