Catalogue: "ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research"

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Research papers

What you say is what you show, and what you show is what you say

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Authors: George Fields, Lorenz C. Andersen

Research papers

The video cassette recorder in Australia

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Authors: A. T. Wheeler, Martin L. James

Research papers

The practical issues of co-ordinating international research

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Company: Unilever
Date: June 15, 1986
Author: John Downham

Research papers

The new television environment

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: David F. Poltrack

Research papers

The impact of the new electronic media

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Company: Bates CHI & Partners
Date: June 15, 1986
Author: Barry M. Kaplan

Research papers

The image of a Western European country and its products in Japan

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1986
Authors: Paolo E. Mazzoletti, Robert J. Wilk

Research papers

The facts of life

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: Rena Bartos

Research papers

The branding of international research

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: Philip D. Barnard

Research papers

Standards for sophisticated international research

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1986
Authors: Jochen Hansen, Elisabeth Noelle-Neumann

Research papers

Pursuing the interface between technology and culture

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: Tadad Morimoto

Research papers

Our struggle to penetrate the Japanese market and how we attained success

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Company: Nestlé
Date: June 15, 1986
Author: Kiygkazu Aizawa

Research papers

Marketing strategy in a saturated market

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: Tomiaki Nagase