This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover, Americans perception of wellness seems not much linked to their weight control. Younger males are confident about their body fitness but this confidence drops year after year till the reach of the age of 44. In fact, the age of 44 is the watershed between feeling still young and the consciousness of growing older, finally accepted reaching 56 years old. We start feeling old around 60. The challenge for the future is to understand how to maintain engaged the senior population in the society taking advantages of their competences, healthiness and good mood. Active aging and conncedt health are both hot topic on which sector companies are developing strategies and communication- where market research industry can be a key partner.
Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.
This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in communication with brands will inevitably bring -we believe- a change in communication between consumers and the people whose job it is to obtain information from consumers on their market behaviours and preferences; i.e. market researchers. We believe that we need to understand now how we can use new communication technologies, especially chatbots and voice assistants, to gain knowledge about consumers.
Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.
Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far-reaching impact on the bottom line.
Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.
There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB InBev and Keurig joint venture, adopted a launch-and-learn strategy to bring their new-to-world Home Bar system to market. Realizing that there is only value in a test market strategy if you allow real consumer insights to fuel the fire at every stage, Drinkworks partnered with AMC Global (a leader in new product launch research), to create a best-in-class research plan for the Drinkworks Home Bar launch.
A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we have done as well as desk research, to understand how the concept of 'purpose' itself is changing in meaning across all spheres of life ? not just in the choices of brands, but also political affiliations and life decisions. Our explorations helped construct the brand citizenship framework, which we believe adds a further layer to existing models of brand purpose and, in turn, could result in more effective purpose-driven marketing.
Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!