Catalogue: "EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice"

ANA has found 18 results for you, in 400 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: David W. Olson

Research papers

The use of postal questionnaire measures in international research

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: British Broadcasting Corporation (BBC)
Date: June 15, 1984
Author: Allen Cooper

Research papers

The index of consumer sentiment: Another look at the data and some methodological improvements

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Hans Kasper, Ton Kuylen

Research papers

The index method

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Philips International
Date: June 15, 1984
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Research papers

The Delphi approach

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: L. K. Parkinson, Stephen T. Parkinson

Research papers

Testing effect hierarchy models by way of latent class analysis

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Carsten Stig Poulsen, Anders Ussing

Research papers

Some practical guidelines for selecting an appropriate perceptual mapping technique

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Dhruba Gupta

Research papers

Processing the meaning of stimuli in the absence of stimulus-identification

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Mark J. A. Zoon

Research papers

Price sensitivity, does it increase during a recession?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Measuring awareness, do we measure advertising effects?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Interviewing and qualitative analysis by computer in the passenger car market

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Daniel O'Donoghue, Howard Thomas

Research papers

For a better understanding of individuals

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Marianne de Souza