Catalogue: "EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice"

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Research papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: David W. Olson

Research papers

The use of postal questionnaire measures in international research

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: British Broadcasting Corporation (BBC)
Date: June 15, 1984
Author: Allen Cooper

Research papers

The index of consumer sentiment: Another look at the data and some methodological improvements

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Hans Kasper, Ton Kuylen

Research papers

The index method

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Philips International
Date: June 15, 1984
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Research papers

The Delphi approach

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: L. K. Parkinson, Stephen T. Parkinson

Research papers

Testing effect hierarchy models by way of latent class analysis

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Carsten Stig Poulsen, Anders Ussing

Research papers

Some practical guidelines for selecting an appropriate perceptual mapping technique

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Dhruba Gupta

Research papers

Processing the meaning of stimuli in the absence of stimulus-identification

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Mark J. A. Zoon

Research papers

Price sensitivity, does it increase during a recession?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Measuring awareness, do we measure advertising effects?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Interviewing and qualitative analysis by computer in the passenger car market

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Daniel O'Donoghue, Howard Thomas

Research papers

For a better understanding of individuals

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Marianne de Souza