Catalogue: "ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992"

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Research papers

What viewing are we measuring?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: John Kaye

Research papers

Two practical market research tools for assessing the value of television advertising

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: Steve Coffey, Valentine Appel, Timothy Joyce

Research papers

TV/radio in the 21st century

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Barry Kiefl

Research papers

Tv audience segments based on viewing behaviour

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Heikki J. Kasari, Seija Nurmi

Research papers

The value of incremental reach

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Howard Kamin

Research papers

The UK reach and frequency model

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Steve Wilcox

Research papers

The development of a non-telephone peoplemeter for third world environments

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Bryan W. Butler

Research papers

Teletypes’

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Kantar
Date: June 15, 1992
Author: Emmanuel Fraisse

Research papers

Statistical efficiencies in the new UK television audience measurement panels

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Steve Wilcox, Barry Reeve

Research papers

Single-source-research

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Swiss Broadcasting Corporation
Date: June 15, 1992
Author: Matthias Steinmann

Research papers

Researching Central and Eastern Europe

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Michael Svennevig, Michel Olszewski

Research papers

Researching audiences to target audiences... A different type of single source

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: David Brennan, Jeremy Wyndham