You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 12136 results for you, in 2659 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018
×

Citation

Courtright, M. (2018a, September 23). Consumer data trends in action. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/consumer-data-trends-in-action


Videos

The merchant DNA

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Ross Delaney, Shaun Fitzgibbon
September 23, 2018
×

Citation

Delaney and Fitzgibbon (2018a, September 23). The merchant DNA. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/the-merchant-dna


Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018
×

Citation

Heinkel, Blase, Oxley, Schuenemann and Becker (2018a, September 23). The privacy paradox. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/the-privacy-paradox-9411


Research papers

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
×

Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428


Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
×

Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/mcnext-9383


Videos

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
×

Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/reimagine-innovation


Videos

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018
Author: Adriana Rocha
September 23, 2018
×

Citation

Rocha, A. (2018a, September 23). Smart people meters. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/smart-people-meters


Videos
×

Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia


Videos

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
×

Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved July 19, 2025, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines