Catalogue: "ESOMAR Congress 1968"

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Research papers

The use of consumer panels in the evaluation of promotional and advertising expenditures

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: John Parfitt, Ivor McGloughlin

Research papers

The revolution in test marketing

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: David Harding

Research papers

The paradox of memory in market research

Catalogue: ESOMAR Congress 1968
Company: Gallup International Association
Date: June 15, 1968
Authors: Henry Durant, Martin Simmons

Research papers

The duplication of television viewing between and within channels

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Gerald J. Goodhardt

Research papers

The Daphne language and its use in market studies (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: G. Letellier, P. Mathelot

Research papers

The Daphne language and its use in market studies

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: G. Letellier, P. Mathelot

Research papers

Survey on possible settling down in Sardinia for aluminium processing industries (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Giorgio Caldi

Research papers

Survey on possible settling down in Sardinia for aluminium processing industries

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Giorgio Caldi

Research papers

Survey of actual problems pertaining to the economic organizations in Yugoslavia

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Julije Drasinover

Research papers

Store location development studies in the Republic of Slovenia

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Lidija Podbregar-Vasle

Research papers

Some notes on the application of a general theory of diffusion of innovations on household decision-making

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: G. J. Randoe

Research papers

Short term diaries

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: John Bermingham, Bryan A. Bates