Catalogue: "ESOMAR Congress 1977: Research For Decision Making"

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Research papers

Who wears the pants in the family?

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Author: William J. Wilson

Research papers

The world housing market

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone

Research papers

Research for financial and investment marketing decisions

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: Harris Interactive (Europe)
Date: August 28, 1977
Author: Mervyn Flack

Research papers

Perceived risk (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Author: Günter Schweiger

Research papers

Perceived risk

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Author: Günter Schweiger

Research papers

Marketing model for decision making in strategic planning

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Author: Gábor Hoványi

Research papers

Enlargement of the product profile with the utilization of production experience gained in co-operation

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Lazlo Molnar, Magdalena Hoffmann, Dezso Molnar

Research papers

Discriminating analysis of qualitative data inputs (French)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Jean-Marie Bouroche, A. Le Roux

Research papers

Discriminating analysis of qualitative data inputs

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Jean-Marie Bouroche, A. Le Roux

Research papers

Comparisons of readership data derived from aided recall data and diary records

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Sue Stoessl, J. Stocks

Research papers

Building a radio audience

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Colin Day, Chris Friend, John Clemens

Research papers

An alternative to transportation

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: K. L. McGown, P. I. Weintraus