One of the things which has consistently puzzled international researchers over the years has been the relationship between the costing of the same job in different countries. This paper represents an attempt to collate a number of job cost comparisons which have been carried out in recent years (some public, some private), and to examine some of the real cost differences which lie behind these. Cost differences cannot be fully explained because of the many heterogeneous factors which give rise to them, and the interactions between these. However, in the preparation of this paper, it has been possible to identify a number of contributory elements which it is hoped will enable international researchers to approach the costing of international jobs with greater understanding in the future.
Precisely because markets and marketing in Europe are changing, it is no longer possible to make the old clear cut distinctions between national and international market research. International research has different meanings to different people: for some it is only the conduct of projects in foreign markets whereas for others (the larger part of the market in volume terms) it is the transfer and adaptation of foreign research technology into local markets. This Symposium encompasses both aspects of internationalism, although the balance of the programme is still towards the traditional multi-country project definition. In this introductory paper on research in Europe I attempt to describe the market environment within which research has evolved over the decade since an ESOMAR Seminar last addressed the subject, and to highlight some current developments and preoccupations.
This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second, Jane Kalim, International Co-ordinator at Research Services Ltd, discusses two of the practical issues of country differences, sampling techniques and fieldwork.
This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most appropriate to use among English, Afrikaans, Coloured, Indian, Xhosa, Northern Sotho and Zulu respondents.
This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.
This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few crucial issues are highlighted, not so much to provide a definitive picture, as to stimulate the reader to consider some of the differences between East and West.
The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for yesterday because of the delays accumulated at the research executive, the field force and the data processing levels.
The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for yesterday because of the delays accumulated at the research executive, the field force and the data processing levels.
In this paper, I shall discuss two main themes, from the point of view of an international co-ordinating agency, namely: the problems of communication; the role of check lists in improving communications. Thereafter, most of this paper will be devoted to five key aspects of the work of a co-ordinating agency. The paper then concludes with some comments on future developments in communications media.
In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be those determined and directed by Central Services at Head Office. By taking as an example the 1984 Budget for Research the following allocation of resources can be established.
In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be those determined and directed by Central Services at Head Office. By taking as an example the 1984 Budget for Research the following allocation of resources can be established.
At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications, and also its disadvantages. I will limit this part about international telephone research to Computer Assisted Telephone Interviewing, or CATI. These interviewing procedures are in line with the standardisation and capital-intensive situation.