There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people and marketing that is invisible. Brent will give his unique perspective on what makes a great insight, from his current role as a CMO and his previous life in some of the world's best creative agencies. He will also share how insights have helped him manage a major insurance brand through the challenges of COVID-19 to emerge even stronger.
Tune in to support and learn more from YOUR highest-rated young professional pitchers!
A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member.
Join us for an interactive quiz session where attendees can get together, have fun, and network!
We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our brands can play a meaningful role in their lives. The root of evil comes from innovating against the business goal to fill business budget gaps versus innovating against human desire and needs.I will share concrete examples of how Bacardi has "saved humans" from the Consumer Matrix through brave and human-centric research approaches.
Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered Hillary a four-part TV series and in Autumn, I Am Greta is set for release.But how did Anna, a Catalan woman take centre stage in an industry dominated traditionally by men? Join the conversation to hear her journey and unique perspective on the importance of communications and the power of storytelling.
Join the session to hear more about in-store research in times of COVID-19 pandemic.
Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national and creative partners.Join us to know more about how progressive qualitative market research can influence human lives, and maybe inspire you too!
In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations in championing the customer in business planning and marketing strategy. Kantar is now updating this pioneering work, the first phase of which is focused on what the coronavirus disruption has meant for insights and customer-centricity. Based on the findings from one-on-one depth interviews with global insights and senior business leaders as well as the Kantar Compass survey of business impacts from the pandemic, this presentation will outline how the customer focus has been affected by the pandemic and what insights functions must do now to meet the challenges of the post-pandemic marketplace.
A session dedicated to the francophone community to share excellences and best practices of the French Market research community.
Join us to learn gentle movement and how it can help release tension, as well as a few minutes of meditation before another busy day.
Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.