The YES (Young ESOMAR Society) Award Winners for the LATAM Insight Festival 2020 are:- Nowadays Approaches to Offline Experience from Scarlett Cabrera, Red Thread, Peru- Digging into the Gram from Sharon Weygers, Datum, Peru
Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research approach this phenomenon, not only to understand it, but also to change it. In three stages (exploration, ideation and co-creation) the population of Metropolitan Lima was segmented to design solutions with multidisciplinary experts and validate them with citizens in virtual communities.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.
AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.
Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.