Catalogue: "Paper 1982: Profitable Cooperation Of Manufactures And Retailers"

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Research papers

Trade channel research and the administration

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Authors: Jean-François Boss, Alain Boudon, Henri Dobler

Research papers

The role of trade attitude research upon the business strategy decision making process

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Colgate-Palmolive
Date: June 15, 1982
Authors: Michael Hague-Moss, Barrie Parker

Research papers

The impact of generic supermarket products in the United Kingdom

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Peter McGoldrick

Research papers

The balance of power in a marketing channel

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Angela M. Rushton

Research papers

Scanning data for improved retail marketing

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Nielsen
Date: June 15, 1982
Author: Egon Huppert

Research papers

Pushing the hot buttons for a successful retailing strategy

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Douglas J. Tigert

Research papers

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Manfred Lange

Research papers

Producers, retailers and consumers

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Bernard de la Rochefoucauld

Research papers

Measurement of retail sales beyond the normal packaged grocery products

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Hugh Johnson

Research papers

Introduction

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Nielsen
Date: June 15, 1982
Author: Gottfried Thiel

Research papers

Describing target groups in terms of life-styles in the leading department store chains in Sweden

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Authors: Ingrid Berg, Lars G. Johnsson

Research papers

Analysis of the effect on grocery sales of different promotional strategies

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: John Rice