Catalogue: "Seminar 1977: Marketing Management Information Systems"

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Research papers

The structure and the data-base of the marketing information system at Henkel

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Eitelfritz Cabus

Research papers

The role and function of multivariate methods of data analysis in marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: Yves Evrard, Patrick Le Maire

Research papers

The integrated market information system in Poland

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: Teodor Kramer, Leszek Zabinski

Research papers

The influence of technical developments on marketing management information systems in retail organisations

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Gil T. Jones

Case studies

Strategies for management use and system survival for marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth

Research papers

Organizational problems in implementing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Erik Johnsen

Research papers

Organising market data for decision making through the development of mathematical marketing models

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Peter S.H. Leeflang

Research papers

New insights from old information

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: Wil J. Botman, R. H. Da Silva

Research papers

Models and machines

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Gunnar Ekman

Research papers

Marketing management information systems for market-oriented companies in centrally planned economy

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Janusz W. Gociski

Research papers

Managing data for decision making

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: C. J. McCallum

Research papers

Management information systems and marketing management information systems

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: A. Bosman