Catalogue: "Seminar 1983: Publishing A Better Product "

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Research papers

Using editorial research to build the circulation of glamour magazine

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Ruth Whitney

Research papers

The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The role of the readers of Panorama and Grazia in the interpersonal communication process

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Andreina Vanni

Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Andreina Vanni

Research papers

The mail on Sunday

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Mike A. Newman

Research papers

The international newspaper

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: David S. Mitchell, Barbara R. Lewis

Research papers

Research for the development of Frankfurt Financial Times

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Michael D. Ryan

Research papers

Product life cycle (Italian)

Catalogue: Seminar 1983: Publishing A Better Product
Company: Demoskopea SpA
Date: November 23, 1983
Author: Giampaolo Fabris

Research papers

Product life cycle

Catalogue: Seminar 1983: Publishing A Better Product
Company: Demoskopea SpA
Date: November 23, 1983
Author: Giampaolo Fabris

Case studies

Problem detection analysis: A method for the optimisation of editorial concepts

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Adrian Weser

Research papers

Making the editorial matter of medical magazines more attractive

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Ilse Meier, Gerhard Zacharias