Catalogue: "Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions"

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Research papers

Using continuous consumer panels for established brand advertising strategy testing

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: Jan Willem Bol

Research papers

Tomorrow's panels are here today

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: John Clemens, Jonathan Jephcott

Research papers

The future of consumer panels

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Company: Burke, Inc.
Date: June 15, 1987
Authors: Goos Eilander, Jan van Bostelen

Research papers

The central Adlab experience with single source data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: John Parfitt

Research papers

Supporting marketing decisions by forecasting and simulation based on panel data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Rudolf Lewandowski, R. Otterpohl

Research papers

Some results and experiences of a new consumer panel technique

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Company: NIPO
Date: June 15, 1987
Authors: Emiel P. M. Bon, Leo van Doorn

Research papers

Qualitative research models in representative longitudinal studies

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1987
Author: Jochen Hansen

Research papers

New tunes from an old bottle

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: John N. H. Whitaker, Bill Blyth

Research papers

More efficiency in consumer panel analysis

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand

Research papers

Interactive measurement of sales response

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Roger Western, Mark Katz

Research papers

GFK behavior scan

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Company: GfK
Date: June 15, 1987
Authors: Wolfgang Twardawa, Peter Missner

Research papers

Electronic-test marketing

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Company: Nielsen
Date: June 15, 1987
Author: Birgit Brummer