Catalogue: "Seminar 1988: New Methodologies In Test Marketing"

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Research papers

Understanding consumer values

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Chris Macrae, Carlos Harding

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

The negative exponential

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Joel D. Levy

Research papers

The need for the integration of market potential and pricing micro-models

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Rory P. Morgan, Julian R. Bond

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

TESI

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Bernd Erichson, Karl-Ludwig Börtzler

Research papers

Summing up and a look into the future from a manufacturer’s point of view

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Procter & Gamble
Date: June 15, 1988
Author: Irene Reuter

Research papers

Sales components as functions of advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Nielsen
Date: June 15, 1988
Author: Alain Pioche

Research papers

Economic VS. non-economic measures of advertising efficiency

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Sabine Wüst

Research papers

Developing a volume estimation procedure for new agrichemicals

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Dany Theunens, Stafford Crossman

Research papers

Computer-assisted decision analysis for better product designing and pricing

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Franz Böcker

Research papers

Beyond pretesting advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Authors: Karl-Georg Muslol, Uwe Munzinger