Catalogue: "Seminar 1988: New Methodologies In Test Marketing"

ANA has found 13 results for you, in 443 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Understanding consumer values

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Chris Macrae, Carlos Harding

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

The negative exponential

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Joel D. Levy

Research papers

The need for the integration of market potential and pricing micro-models

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Rory P. Morgan, Julian R. Bond

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

TESI

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Bernd Erichson, Karl-Ludwig Börtzler

Research papers

Summing up and a look into the future from a manufacturer’s point of view

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Procter & Gamble
Date: June 15, 1988
Author: Irene Reuter

Research papers

Sales components as functions of advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Nielsen
Date: June 15, 1988
Author: Alain Pioche

Research papers

Economic VS. non-economic measures of advertising efficiency

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Sabine Wüst

Research papers

Developing a volume estimation procedure for new agrichemicals

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Dany Theunens, Stafford Crossman

Research papers

Computer-assisted decision analysis for better product designing and pricing

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Franz Böcker

Research papers

Beyond pretesting advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Authors: Karl-Georg Muslol, Uwe Munzinger