Catalogue: "Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?"

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Research papers

Using computer mice to enhance data capture

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Ray Poynter

Research papers

The combination of the triad model and CAGI (computer assisted graphical interviewing)

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Company: MarketResponse Nederland BV
Date: June 15, 1992
Authors: Theo B. C. Poiesz, Willem T. Brethouwer

Research papers

Successful fusion?

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Simon Ortmann

Research papers

Steirerbrau information system

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Authors: Gerhard Valeskini, Johannes Rupp

Research papers

Project of an international marketing information system

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Eric Bensimon

Research papers

Multivariate mapping

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Company: Unilever
Date: June 15, 1992
Authors: Susan Stanley, Anthony Khan

Research papers

Marketing decision-making using knowledge-based systems

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Authors: Pirkko Walden, Malin Brännback

Research papers

Managing marketing information

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Wil Wurtz

Research papers

Laboratory price response measurement in testing new products

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Authors: Bernd Erichson, Karl-Ludwig Börtzler

Research papers

Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Author: Dennis Keunemann

Research papers

Analysis of retail audit data with expertise systems

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Company: GfK
Date: June 15, 1992
Authors: Oliver Beys, Stefan Müller