Catalogue: "Seminar 1992: Media Research Meets The Future"

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Research papers

The media and research scene in Portugal

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Luis Queirós

Research papers

The first year of a nationwide push-button meter, TV audience measurement system in Portugal

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: Antonio Valente, Paula C. Mateus, Ana Marquilhas

Research papers

The Danish multi media index

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: Lene Hansen, Hanne Treu Andersen

Research papers

SRI/CONTAM methodological research

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Gale D. Metzger

Research papers

Passive people meters and the ESOMAR codes of practice

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: John Downham, ESOMAR B.V.

Research papers

Outdoor advertising audience measurement

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Leendert van Meerem

Research papers

More media, more data, more confusion?

Catalogue: Seminar 1992: Media Research Meets The Future
Company: Procter & Gamble
Date: June 15, 1992
Author: Thomas Neumann

Research papers

Meeting media data needs in the age of the Europlanner

Catalogue: Seminar 1992: Media Research Meets The Future
Company: Bucknull & Masson
Date: June 15, 1992
Author: Peter Masson

Research papers

Media mix

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Rolf Speetzen

Research papers

Measuring and selling new media via established research systems

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: John Clemens, Jon Priest

Research papers

Let's heavy up in St. Louis and see what happens

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Laurence N. Gold

Research papers

How to save media money in advertising

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Bruce E. Smith