Catalogue: "Seminar 1992: Media Research Meets The Future"

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Research papers

How single source data can give some valuable indications on how to fix the marketing mix

Catalogue: Seminar 1992: Media Research Meets The Future
Company: Nielsen
Date: June 15, 1992
Author: Alain Pioche

Research papers

Effectiveness of radio advertising

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: François Laurent

Research papers

Consumind® 91 building bridges between media and market-places

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Hans Elzinga

Research papers

Box and cox

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: Andrea Millwood Hargrave, Michael Svennevig

Research papers

Assessing the benefits of combined weeklies and television advertising

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Ake Wissing

Research papers

Additional media-planning tools

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Marion Appel

Research papers

Adapting advertising to the media environment, or: The way to kill two birds with one stone

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: Bouke Walstra, Piet L. C. Nelissen