Catalogue: "Seminar 1993: Marketing Integration Of West And East Europe "

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Research papers

What do women want?

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Authors: Carla Millar, Christine Restall

Research papers

What can the East learn from the West

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Author: Marta Hoffmann

Research papers

The role of human resources in the transition of Slovenian economy

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Author: Gabrijela Leskovar-Spacapan

Research papers

The needs of the advertisers from media research

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Company: Procter & Gamble
Date: June 15, 1993
Author: Thomas Neumann

Research papers

The marketing problems in privatisation by means of initial public offering in Poland

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Authors: David Westover, Maciej Radziwill

Research papers

The local creative spirit

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Author: Mariann Wenckheim

Research papers

Social change and perceptions of consumers

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Company: GfK
Date: June 15, 1993
Author: Gunda Plasser

Research papers

Retail audit panels, international brands and advertsing expenditure in Hungary

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Authors: Yiannis Papadopoulos, George Sphiktos

Research papers

Qualitative research from the inside

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Company: Kantar
Date: June 15, 1993
Authors: Piotr Kwiatkowski, Michel Olszewski

Case studies

Marketing Western brands to the new Europeans

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Company: QRi Consulting Ltd.
Date: June 15, 1993
Authors: David Craig, Rupert K. Tower

Research papers

Marketing human resources in new Europe

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Author: Hedi Vecsei

Research papers

Marketing for public radio in competition

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Author: Josef Eckhardt