Catalogue: "Seminar 1995: Advertising, Sponsorship And Promotions"

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Case studies

Using sponsorship to communicate to teenagers

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Patrick Shanahan

Research papers

The art of the possible

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: Kantar
Date: June 15, 1995
Authors: Gordon Pincott, Cath Booth

Research papers

Sport sponsorship in isolation versus its integration into classical advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: GfK
Date: June 15, 1995
Authors: Gabi Koschler, Jurgen Merz

Research papers

Quality of television publicity impacts

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Ricardo Romero de Tejada

Research papers

Maximising the effectiveness of direct response television advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Richard Fielding, Hugh Johnson

Research papers

Marketing and public relations

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Philip Kitchen, Danny Moss

Research papers

How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: Nielsen
Date: June 15, 1995
Author: Klaus Brüne

Research papers

How consumers assess the value of advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Robert H. Ducoffe

Research papers

How car advertising works?

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: BVA Group
Date: June 15, 1995
Authors: Michel Brulé, Gilbert Saporta

Research papers

Evaluating commercial communication effectiveness

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Company: IPSOS
Date: June 15, 1995
Author: Carlos Harding

Research papers

Consumer direct mail

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Authors: Fiona Bell, Nick Francis

Research papers

Broadcast sponsorship: The viewers' views

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Ivor Millman