Catalogue: "Seminar 1995: Strategic Publishing And Advertising Accountability"

ANA has found 14 results for you, in 445 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

What's news on newspaper section research?

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Stuart Corke

Research papers

Vision and research

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Authors: Ulf-Dieter Filipp, Petra Maria Nippa

Research papers

The readers view

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: CZAIA Marktforschung GmbH
Date: November 1, 1995
Author: Martin Vogelmann

Research papers

The implications for publishers of recent research into effective frequency

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: Kantar
Date: November 1, 1995
Author: Alan Smith

Research papers

The halo effect

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Authors: Anumita Sharma, Sanjaya Shunglu

Research papers

Readership research for local free-sheets

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Michael Wirkner

Research papers

Quality planning

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Authors: Vivian Beck, John Rodenburg

Research papers

Qualities revisited

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Chris Minter

Research papers

Newspapers as fast moving consumer goods brands

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Philip Wisson

Research papers

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Dina Raimondi

Research papers

Media mix

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: GfK
Date: November 1, 1995
Author: Christine Graf

Research papers

Measuring readership of newspaper sections on the UK NRS

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Authors: Roger Beeson, Jean Wong