Catalogue: "Seminar 1996: Capturing The Elusive Appeal Of Fragrance"

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Research papers

The fragrance that is me

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Hans-Otto Schmidt

Research papers

Sniff tests

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai

Research papers

Sensory segmentation, optimization and reverse engineering

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Company: Moskowitz Jacobs Inc.
Date: December 1, 1996
Authors: Howard R. Moskowitz, James Barash

Research papers

Preference maps from paired data

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Company: Product Perceptions Ltd.
Date: December 1, 1996
Authors: Dominic Buck, Keith Greenhoff

Research papers

Preference and past brands used

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Francisco Batalla

Research papers

Perceptual maps of sensory analysis and consumer reactions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Company: Givaudan
Date: December 1, 1996
Author: David W. Ingersoll

Research papers

Monadically or by paired comparison?

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Company: Schaefer market research GmbH
Date: December 1, 1996
Author: Felix Schaefer

Research papers

Marketing mix

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Michael H. Sandler

Research papers

Fragrance creation

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Beth A. Prevost

Research papers

Consumer cognitions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Susan Baker

Research papers

Colour-odour synesthesia

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Author: Avery N. Gilbert

Research papers

Can we predict fragrance preferences from consumers' choice of colour?

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Authors: Vivien S. Wilton-Middlemass, David Rose