Catalogue: "Seminar 1996: Managing Media Data For Market Profit"

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Research papers

To see or not to see

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Kate Lynch

Research papers

The holy grail at a bargain basement price?

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Geoff Isaac, Brian Milnes, Park Beede

Case studies

The French single source experience

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Company: MarketingScan
Date: November 11, 1996
Authors: Laurent Battais, Laurent Spitzer

Research papers

Some differences in planning are unavoidable

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Thomas Neumann

Research papers

Quality, so what?

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Piet L. C. Nelissen, Jolanda van Kesteren

Research papers

Program types

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Uwe Munzinger

Research papers

Panel doubling operation

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Walter Pancini, Giovanni Rampi

Research papers

New opportunities for print vehicles

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Luisa Pogliana

Research papers

MUST

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Erwin Weibel

Research papers

Media planning processes

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Jayne Zenaty Spittler

Research papers

Media fragmentation

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Elaine Safier, Caroline Stott

Research papers

Living in the slow lane?

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Robert Hulks