Catalogue: "Seminar 1997: From International To Cross-Cultural Marketing"

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Research papers

Understanding the Chinese consumer

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Company: IFOP
Date: November 1, 1997
Authors: Laurence Parisot, Anne Panis-lelong, Christophe Jourdain

Research papers

To comfortably borrow or to own

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Date: November 1, 1997
Authors: Paramita Mohamad, Claire Littlewood Koch

Research papers

The perfect fit- Model, script, and the cultural ethos

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Date: November 1, 1997
Authors: Shruti Sharma, Neerja Wable

Research papers

Researching the global Latin world

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Date: November 1, 1997
Author: Hal Daume

Research papers

Ethnography and cross-cultural research

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Company: QualiData Research Inc.
Date: November 1, 1997
Author: Hy Mariampolski

Research papers

Enhancing the flow of meaning across cultural borders of mind and land

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Company: Kantar
Date: November 1, 1997
Author: Priya Tandan

Research papers

Cross-cultural consumer targets in a context of rapid social change

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Date: November 1, 1997
Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason

Research papers

Construction of otherness via cross-cultural advertising

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Company: Kantar
Date: November 1, 1997
Author: Triin Vihalemm

Research papers

Advertising research in rural areas

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Date: November 1, 1997
Author: B. Rajeswari

Research papers

A constructive approach to advertising testing

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Date: November 1, 1997
Author: Elizabeth Glaros