Catalogue: "Seminar 1997: How To Be Number One In The Youth Market "

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Research papers

Strategic use of trends in the youth market

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: David Cox

Research papers

Qualitative research to enhance brand loyalty for children

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Authors: Michael Cohen, Stacey Matthias

Research papers

Polo Jeans Company

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Company: Head Research Inc.
Date: October 22, 1997
Authors: Melinda Head, Bénédicte Cohen, Stanley Marcovici

Research papers

New findings on purchasing power and purchase decisions

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Bernd Villwock

Research papers

Myths and realities of the global young consumer

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Authors: David Thomson, Graham Woodham

Research papers

Media reality of kids

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Company: iconkids & youth international research GmbH
Date: October 22, 1997
Authors: Brigitte Melzer-Lena, Olaf Hansen, Christoph Blum, Axel Dammler

Research papers

Leveraging the aptitude and ability of eight year-old adults

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Authors: Michelle Kuhn, Wayne Eischen

Research papers

Learning brands

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Authors: Robert G. Wyckham, Colleen Collins-Dodd

Research papers

Kidscope

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Karen Fraser

Research papers

Human life cycle

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Umesh Kothari

Research papers

How to advertise effectively to children and youth?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Glen Smith

Research papers

Global advertising for children's products. Are you joking?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Eliane Karsaklian