Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and the environment in which the product is consumed. Where is sensory and consumer research now, and where is it heading? Dr. Meiselman will describe the present and predict the future on issues including Health and Wellness, Moving into the Real World, Trained and Consumer Panels, Number of People in Samples, Measures Beyond Liking, Ritual and Habit, and Cross Cultural Measurement Issues. If you knew sensory research 20 years ago, you won't recognise the new sensory and consumer research today.
By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers reactions, but also taps into the subconscious reality. In this way, they are able to predict the world of chocolate in 2020.
An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.
Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.
Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand strategy to create a coherent system across all touch points.