An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the business, drive intelligence and research new insights.Leading brands like Colgate-Palmolive, Mondelez and Prudential, who have successfully deployed platforms to become insights-driven, are reporting big gains on two fronts ? efficiency and effectiveness. When they equip their businesses to self-service answers to questions, they save stakeholders as much as one day a week searching for information, while experts use their time to advise the business with insights for winning decisions. For example, 80% of success factors in innovation are insight-related (Greenbook) while evidence-driven advertising delivers twice the growth (McKinsey).Join this webinar to learn why becoming insights-driven is a journey with an insights platform:- Start your journey by equipping business managers to find insights that answer their questions- Take the next step with a digital workspace where experts use their insights asset to advise the business, drive intelligence and engage stakeholders- Close the loop by researching new insights on the same platformIn the session, you will also learn from best practices and see how you can measure business impact. Register now to ensure your team is ahead of the curve in 2021.
The panelists will cover a number of areas regarding polling and the U.S. Election, including the following: - How the evidence explains what actually happened in this US election;- How criticisms of US pre-election polls have raised questions about the viability of public opinion research;- How to evaluate the impact of the 2020 election polls for all forms of opinion research.
Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.Join Michaela Mora of Relevant Insights in this session to discuss:- What is and what is not UX;- How research can support UX;- Additional areas of expertise needed to conduct UX research.
With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a unique potential for optimizing all touchpoints in the path to purchase- be they online or offline. This holds especially true for companies who until now relied on in-person research. How do you adjust your omnichannel strategy to plan for the unexpected but not back down on the quality of insights? Join Jonathan Asher and young research experts from EyeSee in discussing cutting-edge online research environments- and how to use them for making consumer-centric decisions:-How we help clients who are unsure about taking a leap with a new behavioral methodology that will add value to their research toolkit;-Why the new generation of rookie researchers might have an unexpected edge over experts in solving research problems, and how to nurture innovation in-house;-Why social media best practice studies and e-commerce researches are the bread and butter of 2021;-How new shopper touchpoints, such as click & collect or curbside pickups, can be recreated in virtual contexts.
Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:-Defining Agile;-Understanding the cycle;-A look at the Agile tools on the market.
Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that recognizes the value and relevance of a variety of data sources. 2020 has proven to be a challenging year for the insights industry overall, but while the definitive impact of the pandemic economy is yet to be seen, what both forecasts and industry experts' perspectives confirm is that the pandemic is fuelling the industry's revolution, serving as an accelerator to the dynamic shifts that were already starting.Join us to delve into these changes presented in ESOMAR's Continued evolution of the data, analytics and insights industry report, and hear expert voices from collaborating companies Remesh, Confirmit, Forrester and Symphony Technology Group.
In the past, implicit and explicit responses to stimuli were gauged in a testing (non-natural) environment.In the scientific community, people most often distinguish only between system1 and system2, and consequently have to put perception into one of the buckets, then of course system1 would be more suitable than system2.But our unique claim is that there is a third system, independent of the two, which system 0.System 0 is a market research innovation in which ads are tested in their natural environment where respondents are not aware of ads being tested and implicit consumer response and explicit behavior are recorded.
As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at Shell) will share how their market insights platform, CI Heartbeat, empowers them to help their resource-challenged marketers reach their ambitious commercial targets by working smarter, not harder.CI Heartbeat, powered by Market Logic, is home to over 40,000 secondary sources as well as primary research documents and concept tests. They are enabling marketers to self-serve information themselves, instead of requesting it from the insights team. This means no waiting time, as questions go directly to the platform, and so far, it's working: user engagement is impressive with up to 60% repeat visit rates. Marketers are also enticed back to the system with engaging knowledge zones easy-to-browse, magazine-style webpages on strategic topics carefully curated by James' team. They can also build their own.In addition, marketers commission new research in local markets; James and his team provide guidance and support with an insights wizard. Instead of trying to stop marketers from conducting local research, the wizard guides them through the process, helping to select the best methodology and sending the completed, best practice research brief directly to the recommended supplier. Once they're ready, the supplier imports all results back into the system, so everything stays in the same place.
As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely focusing on the actions they take from the insights. During this presentation, Bruce Temkin will share details on the current CX trajectory. Join Bruce to learn:- How is CX becoming more action-oriented?- What are the elements of a modern CX program?- Where will CX programs head in the future?
eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for strategy and optimizations.The new 100% digital version has been developed to enable eTrack® to be run totally over digital platforms and has been a huge success over the past months when face-to-face research wasn't possible.Clients who have tried it are convinced that digital takes this quant-qual pre-testing tool to the next level!In this webinar you will learn:- eTrack® overview: what it is, how it works- key deliverables and benefits- real-life case studies clearly showing the impact on clientsThe session will be lead by Sven Arn, co-owner, and Managing director of Happy Thinking People.
With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome. Will Donald Trump be elected for four more years or will the American voters make a change and elect Joe Biden? In this webinar, North American and International pollsters will share their views on where the race stands, what seem to be the central issues, and how - and when - it's all likely to end.Voter Priorities, Battleground States, and Other Assorted Things to Keep Your Eye On The 2020 US Presidential Electionby Clifford Young, President, Public Affairs, Ipsos USAPollsters confront new challenges in every election, but perhaps never as many as they do in 2020. This presentation summarizes those challenges, with new data and warnings for analysts.Who gets the ballot box bonus?by Jean-Marc Leger, President, Leger Market Research and AnalyticsIt will all come down to voter enthusiasm. Assessing voter turnout is a key factor in allowing polls to be close to the election's results, especially in battleground states. Jean-Marc Leger will present his innovative techniques to better evaluate voter turnout and improve the accuracy of election polling.Identifying Voters and Reporting the Votes Before, On, and Even After Election DayBy Joe Lenski, Co-founder and Executive Vice President, Edison ResearchThe election isn't over until we know the winner. This year increases in vote by mail, the coronavirus pandemic and campaign attacks on the process may make reporting the results more difficult than ever. What tools- old and new- are being used to know the voting outcome? From The Red Wall To The Rust Belt - How Forgotten Communities In The UK and The US Flexed Their Political MuscleBy Deborah Mattinson, Founding Partner, BritainThinks.A view from across the pond; the lessons Americans can learn from recent British elections.
For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their customers and the markets in which they compete. The technologies and tools required to access, combine, and analyze these data already exist, and marketers and advertisers are using them on a broad scale. But within the market research sector, the promise of so-called 'big data' remains unfulfilled.This webinar will explore these and related issues. We will look at some of the ways in which marketers are taking advantage of the data tsunami to create powerful new insights about consumers. We also will consider the ways in which two values that comprise the foundation of market research -validity and respect for the privacy of those whose data we process- need to be rethought in this new context. Attendees will come away with a renewed sense of what is possible when working with these data, and a clearer perspective on the challenges market researchers face as they transition their work to these new ways of developing insights.