Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!Key Takeaways:Increasing legnth of interview can have measurable effects for survey results, decreasing engagement and reliability in specific ways.Understand how Quest?s first and second phases of research lead to some convincing arguments about Open End Questions over 3 waves of dataWatch for our continuation of exploring this universal survey topic, so we can arm researchers with data on pain points like drop offs and overall disengagementTopic(s) Covered:Data qualityQuestionnaire design + panelist engagementQuantitative methodology
?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech.Topics IncludeHow technology platforms, automation and AI are revolutionizing the research processThe continued growth of online survey platforms, and their role in brands increasingly ?in-sourcing? their researchThe emergence of ?insights repositories? -- platforms that allow for the easy encoding, synthesis and retrieval of insightsAll registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.
What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some time with Rishad Tobaccowala as he walks you through what the future holds for brands as they deal with how to understand them, how to manage and retain them, and how to market to them! Rishad will share his learnings coupled with large scale data insights from Quilt AI in this digital workshop. With wage increases, a tight labour market, and the great resignation, Gen Next is in the driver's seat while employers and brands struggle to decipher them. Bring your questions!! All attendees will receive a digital copy of Rishad's book: Restoring the Soul of Business. Who is this for?If Gen Next is on your radar then this is the session for you.
Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to collect and same day delivery and set-up, replace or supplement traditional offline / physical channel buying. Will these be permanent or transitory just like the reported status of inflation: Smartphone case studyHow do consumers evaluate different industries and brands in terms of how they responded to COVID-19? Does sustainability, being environmentally friendly matter?Supply chain management issues and shortages may be the new conundrum. How are industries communicating with customers?How are Communication Service Providers, Consumer Electronic brands, Automotive companies reacting and innovating?
A case study in understanding Moments of Meaning for New Mothers in FMCG What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story telling and insight generation? This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.What's in it for me?This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.Who is this for?Insights, Marketing, NPD, FMCG and Strategy Professionals
"The decisions we make [on climate change] in the next years and the actions we take by 2030 are basically going to set the trajectory for future generations."? Alok Sharma, President of the 26th U.N. Climate Change Conference of the Parties (COP26)This webinar on ?Global Consumer Trends: The Urgent Fight Against Climate Change? will unveil the opinions and attitudes of global consumers on the current and future involvement of, and actions by, governments, businesses and individuals in the effort to slow or stop climate change around the world.During the webinar opinions on who should lead the fight ? and whom they should join with ? will be revealed, as well as the urgency to make the meaningful choices and actions that demonstrate the depth of commitment required to make an impact.Globally, eight in ten people believe countries need to come together to take action on and hold one another accountable to shared goals to solve climate change.Most people believe climate change is real, and that those effects and is already affecting the world at large.People feel an urgency to combat climate change, and that urgency has grown in priority over the last five years. Yet even with that urgency, most feel that climate change won?t affect them personally.Globally, people believe government is best positioned to respond to climate change; businesses and individuals can have a greater impact when working with governments.Those that believe in climate change want businesses to invest in clean energy and institute responsible business practices, while hold governments accountable.Climate-change believers are willing to make changes at home, in their communities and in their buying behaviors to help in the fight.
Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the hidden keys to happiness.The idea behind this project was to do some research away from the commercial world market research, to find out how different cultures see themselves by analysing what people say in their own words about themselves.This unique survey asked people around the world how happy they felt and then examined how they saw themselves and included questions on their lifestyle, their expectations, goals and what thought would improve their lives.The range of questions asked in this survey included:How happy are you feeling?What would improve your life right?What did you eat for dinner yesterday?What piece of advice would you pass onto the world?How would you describe yourself in 5 words?What are some of the things in life you enjoy?What are some of your long-term goals?How you think your life will look like in a years time?What would order as you last meal if you were on death row?The survey was fielded in US, Brazil, Canada, Netherlands, Italy, Portugal, France, China, India & Japan to 2,000 online nat rep respondents in each country.Find out what incites the different teams of researchers uncovered in this fun 1 hour session, where you will also learn about some of the techniques used to analyse unstructured data and what you can with multi-country open ended feedback and what are some of the challenges.Have they discovered the secrets to happiness? Well there is only one way to find out?sign up for this session on 10th November.The session is being moderated by Jon Puleston, VP Innovation for Kantar Profiles Division.
An ESOMAR event co-hosted by Georgia and Romania Representatives addressed to the academic environment, to the young students who may have a desire to embrace the amazing researcher profession. ESOMAR brings to the targeted audience valuable information about how impressive the research community is, about the fantastic resources you can access once subscribing to the ESOMAR Organisation, all of them helping young students develop themselves for better academic performance and for preparing their future careers.
In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn key categories that have both grown and contracted in consumer interest, in addition to the underlying human needs some cosmetics categories now play.
Veremos cómo aprovechar las tendencias de la información en retrospectiva analizando a los seguidores de distintas ligas de fútbol nacionales e internacionales y con ello entender qué tanto difieren como audiencias, y por ende el impacto que pueden lograr las marcas al estar presentes en estas plataformas deportivas según los verdaderos intereses de sus targets.
Knowledge management has evolved dramatically over the years?with advances in AI, portals are now capable of automatically linking together answers from internal documents, subscriptions, data visualizations, and other critical tools. These systems are helping insights teams effectively meet many challenges. As these platforms have evolved, they are being integrated with an ever broadening range of knowledge that exists in different tools, systems and formats. The most recent evolution has been adding the ability to connect people with questions to colleagues who have the answers. What is next on the horizon? Imagine if conversational knowledge could also be easily accessed. No more searching through emails and message apps for a past conversation. Instead, answers hiding in conversational tools are uncovered alongside those within your files and systems. Join us to discuss the ongoing journey of knowledge management, explore the most recent innovations, and understand how conversational knowledge sharing will provide insights teams an entirely new way of collaborating and leveraging their collective knowledge.Learn how companies can:? Plan an integrated approach to your knowledge management strategy? Increase the re-use of existing knowledge and insights? Leverage automation for innovation and business value
Opening and welcome