Catalogue: "WM3 2007"

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Research papers

We'll be right back. Honest

Catalogue: WM3 2007
Date: June 3, 2007
Authors: Brian Rock, Virginia Beal

Research papers

Valuing in-store marketing

Catalogue: WM3 2007
Companies: Nielsen, Procter & Gamble
Date: June 3, 2007
Author: Kathryn Young

Research papers

TROI

Catalogue: WM3 2007
Companies: Ogilvy, MESH
Date: June 3, 2007
Authors: Fiona Blades, Kathryn Parsons

Research papers

Towards a new view of evaluation

Catalogue: WM3 2007
Company: Nielsen
Date: June 3, 2007
Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves

Research papers

Towards a new definition of OTS

Catalogue: WM3 2007
Date: June 3, 2007
Authors: Bernard Coutrot, Zysla Belliat, Guillaume Pichoff, Hugues Chavenon

Research papers

Today's total audio entertainment environment

Catalogue: WM3 2007
Company: Nielsen
Date: June 3, 2007
Authors: Barbara O'Hare, Fred Jacobs

Research papers

This could be heaven

Catalogue: WM3 2007
Date: June 3, 2007
Author: John H. Faasse

Research papers

The mediawatch in Cyprus

Catalogue: WM3 2007
Date: June 3, 2007
Author: Sophia Avraam

Research papers

The media monitor in Italy

Catalogue: WM3 2007
Company: GfK
Date: June 3, 2007
Author: Giorgio Licastro

Research papers

The long media tail

Catalogue: WM3 2007
Company: Kantar
Date: June 3, 2007
Author: Sue Elms

Research papers

Reaching the elite

Catalogue: WM3 2007
Company: TAM Media Research
Date: June 3, 2007
Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava

Research papers

Put the radiometer on!

Catalogue: WM3 2007
Company: GfK
Date: June 3, 2007
Authors: Philippe Degueldre, Dominique Vancraeynest