Catalogue: "Workshop 1976: Educating The Effective Marketing Decision Makers "

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Research papers

Who should educate whom?

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: Gerald de Groot

Research papers

Toward marketing development or alternative strategies in managerial marketing education

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: A. P. van Gent

Research papers

The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: John A. Bound

Research papers

The market research society diploma scheme

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: John Davis

Research papers

Teaching consumer behaviour in Europe

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Authors: Susan P. Douglas, Bernard Dubois

Research papers

Recent experiences in Belgian marketing education

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Authors: Jacques De Rijcke, R. Duyck

Research papers

Practical education in marketing

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Authors: Sergio Barraza Picone, José María Ferré Trenzano

Research papers

On the teaching of effective decision making in marketing

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson

Research papers

On the difference between illustrating a theory and solving a problem

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: P. S. Kristensen

Research papers

Marketing training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Company: Philips International
Date: June 1, 1976
Author: A. C.H. Kuijpers

Research papers

Marketing research training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Company: Philips International
Date: June 1, 1976
Author: Peter L. F. de Jong

Research papers

Marketing in the undergraduate curriculum

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: Michael J. Baker